I’ve been reading about the celebration Microsoft made for Windows Phone 7 release to manufacturing (whatever that means these days) which was set like a mock funeral for iPhone and Blackberry. I guess this was declaration of Windows Phone 7 as killer technology, because you know, once that is out (so they are celebrating stuff that hasn’t been released) the iPhone and Blackberry are doomed.

Side note on timing because I don’t want to get sidetracked by this, but I find this extremely funny once you stop to think about it. Windows Phone 7 was “completed” on September 1st and its release date will be announced at a media event on October 11 in New York. Uh, huh.

Here is the thing with killer technologies. Killer technology gets its killer status only in hindsight. Killer technology is something that your users attribute to your product after it has been a smashing success. It is not something you proclaim even before product is released. Whenever technology is announced as killer technology, as a rule, it will not be. Proclaiming your own greatness only casts the doubt on existence of it.

So instead of saying what people can do with your product and how it makes someones life easier you concentrate on how your product will kill some other. When did killing become a valuable quality? And why would you market your product with message that has negative connotations?

How do you recognize next killer technology? I don’t think you can, but you can recognize what technology will not be killer technology. It is the one that announces that it is.

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