That’s one of  the “business” phrases that I really hate the most. Robots in factory between themselves can say “It’s nothing personal, it’s just business”. Stop saying that unless you work with robots!

Everything in business and about business is 100%, unquestionably, unequivocally personal. If it involves people its personal.

When somebody tells you: “It’s nothing personal, it’s just business”, watch out, you are about to get sacked. Its like this phrase justifies whatever bad things they have planned for you.

And since we spend almost half of our time doing business and working why wouldn’t you want it being personal? If it is not important to you, if it doesn’t count, what’s the point?

Which brings me to closing point: You should not work for people you do not like, and you should not hire people you do not like. Between people that like each other everything is personal, not business.